Araneta City ‘The City of Firsts’
The center is now a city.
Araneta Center is rebranding and just got so much better. We were asked to do a 30s spot of what's in store for the new Araneta City.
Project encompasses a dynamic range of mixed media, including live-action shots, 2D animation, and 3D visuals. Our team thoroughly enjoyed crafting this unique piece, capturing the essence of the new Araneta City and the myriad of experiences that it offers to visitors.
Agency: BBDO Guerrero
Client: Araneta City
Production House: 88 Storey Films
Director: Sid Maderazo
Storyboard: The Acid House
Edit, rotoscoping and clean-up: Upprgrnd
Design, illustration, animation and compositing: The Acid House
Client: Araneta City
Production House: 88 Storey Films
Director: Sid Maderazo
Storyboard: The Acid House
Edit, rotoscoping and clean-up: Upprgrnd
Design, illustration, animation and compositing: The Acid House
My main task here is to help create the 3d sequences that will work great with the live-action footage and 2d components. That includes camera tracking, creation of the 3d environments, look dev and animation. The collaboration is great along with fellow designers and artists at the Acid House.
Few shots I've worked down below.
